Sunday, November 16, 2008

Client Project Reflection

Working on the client project this semester has been an overall good experience for me. It's nice to have a meaningful class project that will benefit someone, in this case the Clemson Water Ski Team. My team consisted of me, Kendall, Barbara, John, and Andy. I think we worked well together and were able to play off of each other's strengths. We all brought different skills and ideas to the table, which strengthened our work overall.

I believe the best thing about this project is that we are creating something that actually has meaning and will be used outside of this class and this semester. It is not completed yet, but I think the ideas are great and the project will come together nicely to create a functional Web site for the team.

Our biggest challenge was that the team never responded with photos or team information. We were in charge of player bios and the scrapbook for the final product, so we've just had to find pictures online and use the information from the two guys who came in to create a sort of "sample" of what the player bio and scrapbook sections could look like if they decide to keep it. If they DO like those sections, they'll have the ability to add whatever photos they want and update the player bio section to include the whole team and whatever information they would like posted.

I think this project showed the importance of staying on top of things and communicating with my team members and the client. For example, when writing the proposal, we divided the work into 5 sections, one for each team member. However, some parts (like the executive summary) were dependent upon what the other team members wrote in the introduction, body, and conclusion. So, it was important for those sections to get completed in a timely fashion and shared with the team so that the executive summary would have ample time to be written.

Sunday, November 2, 2008

Dual Coding Theory

Dual coding theory discusses three systems that function together when someone reads to process language and visual displays and then to connect the two.


In this Nike ad, dual coding theory is implemented. In this ad, the first system, which processes language, takes into account the words: "PRACTICE LIKE CHAMPIONS" and "WE BELIEVE". The second cognitive system, which processes visual displays, looks at the picture. In this case, we see red, white, and black colors on what appears to be a brick wall and door. The third system activates mental representations of what is being read and connects the elements from the first two cognitive systems. We can put together all of the elements to see that the ad takes place in a gym, and the words are geared towards athletes as a motivational device.